HD DVD - The Look and Sound of Perfect

The North American HD DVD Promotional Group, Inc. ("HD DVD") has posted this privacy policy in order to explain to you how we collect and use information on this web site. The following discloses our information collection and use practices solely for our web site located at thelookandsoundofperfect.com (the "Site") and not for any other web site, product, service or company.

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.

PERSONAL AND AGGREGATE INFORMATION COLLECTION:
When using the Site, in order to utilize some of the services you may be asked to provide, or you may choose to upload, certain personally identifiable information about yourself ("Personal Information"). Personal Information can include your name, email address or other information which personally identifies you.

In addition, we may also collect non-personally identifiable information, such as pages viewed, time spent on the Site and other anonymous data which does not identify any individual ("Aggregate Information").

PERSONAL INFORMATION USAGE:
Except as described in this policy, we will not intentionally share your Personal Information with any third party apart from those companies directly associated with HD DVD, listed on the Site under the heading, "Associated Companies."

We will never sell your Personal Information to any third party not affiliated with HD DVD without your consent except in connection with the sale or merger of HD DVD or the division responsible for such services.

Please note that we reserve the right to access and/or disclose Personal Information and non-personal information we gather as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of any law, rule or regulation, the Site rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

AGGREGATE INFORMATION USAGE:
Aggregate Information may be shared with any number of parties, provided that it will not be used in any way that can personally identify you without complying with the restrictions on the use of Personal Information set forth in this policy.

SECURITY:
The security of your Personal Information is very important to us. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and HD DVD, or information stored on the Site or our servers, will be completely free from unauthorized access by third parties such as hackers and your use of the Site demonstrates your assumption of this risk. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Information.

PROTECTION FOR CHILDREN:
We have no intention of collecting personal information from children under the age of 13. When we become aware that personal information from a child under 13 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database.

LINKS TO THIRD PARTIES:
Our Site may contain links to other web sites not maintained by HD DVD. Other web sites may also reference or link to our Site. We encourage you to be aware when you leave our Site, or surf the Internet, and to read the privacy statements of each and every web site that you visit. We do not endorse, screen or approve, and are not responsible for the privacy practices or the content of, such other web sites.

CHANGES TO POLICY:
We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that differs from this policy, we will post such changes here and provide you the opportunity to opt-out of such differing uses. Your continued use of the Site following the posting of any changes to this policy means you accept such changes.

UNITED STATES OF AMERICA:
Our Site is maintained in the United States of America. By using the Site, you authorize the export of Personal Information to the USA and its storage and use as specified in this policy.

OPT-OUT PROCESS:
For all unsubscribe or opt-out requests please go to http://thelookandsoundofperfect.com/hddvd/updates/ and complete the opt-out process. We will process your request within a reasonable time after receipt. However, we are not responsible for removing your personal information from the lists of any third party who has previously been provided your information in accordance with this policy, such as a business partner.

CONTACT:
For questions or concerns relating to privacy, we can be contacted at: info@thelookandsoundofperfect.com.

EFFECTIVE DATE:
This privacy policy is effective and was last updated on November 20, 2007.