Press Releases
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01/14/08
Toshiba Deploys New HD DVD Marketing Initiative Based on Strong Fourth Quarter Unit Sales
Toshiba America Consumer Products, L.L.C. (“Toshiba”) today announced that it is stepping up its successful marketing campaign for HD DVD as it experienced record-breaking unit sales in the fourth quarter of 2007. [view pdf]
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01/06/08
HD DVD Rallies Consumer Audience in 2007 Driving Nearly One Million Dedicated Player Sales in North America
At the 2008 Consumer Electronics Show in Las Vegas, the companies of the HD DVD Promotional Group recapped a breakthrough year for the high definition format, reaching nearly one million dedicated HD DVD players sold in North America and delivering on the promise of affordability, quality and a consistent experience on every machine [view pdf]
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12/13/07
Microsoft Releases Xbox 360 HD DVD Emulator to Help Speed Content Production and Lower Development Costs
New tool streamlines development and testing process for HD DVD content, accelerates advancement of next-generation interactivity, including experiences powered by Microsoft HDi technology. [view pdf]
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12/04/07
Web Communities Flourish with New HD DVD Titles
Fans of summer smash hits and groundbreaking TV series are tapping into the web-enabled communities offered by HD DVD. "Transformers" from Paramount Home Entertainment and "Heroes: Season One" from Universal Home Entertainment are among the titles that saw significant online usage of the web-connected features. [view pdf]
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11/27/07
HD DVD Surpasses 750,000 Dedicated Players
Following landmark Black Friday promotions through major retail chains, the North American HD DVD Promotional Group today announced that sales of dedicated HD DVD players exceeded the 750,000 mark. [view pdf]
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10/02/07
Universal Studios Home Entertainment Unveils U-Shop with Evan Almighty
Purchase environmentally-friendly items featured in the movie directly from your HD DVD player. [view pdf]
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09/20/07
Microsoft® Announces Use of HDi™ Logo by Toshiba and Major Hollywood Studios
Microsoft’s implementation of HD DVD’s interactivity layer to be promoted on HD DVD hardware and packaging for software. [view pdf]
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09/06/07
Acer, Inc. Joins North American HD DVD Promotional Group
With HD DVD drives already owning a 70% share of the notebook PC market worldwide, the North American HD DVD Promotional Group today announced that Acer, the world’s number four PC vendor, has officially joined the group. [view pdf]
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09/05/07
HD DVD Continues to Deliver the Most Affordable Hardware
North American HD DVD Promotional Group is rolling out 4th quarter marketing campaign to support more than 125 movie titles representing $3 Billion in box office revenue. [view pdf]
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08/20/07
Paramount and DreamWorks Animation Each Declare Exclusive Support for HD DVD
Movies distributed by Paramount Home Entertainment including Paramount Pictures, DreamWorks Animation SKG, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films to be released exclusively in HD DVD. [view pdf]
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Did You Know?
You can't get the full HD DVD experience unless all of your components are in high definition. Watching movies on a standard DVD player is like listening to heavy metal on your clock radio. Learn how to get the full HD DVD experience in the Understanding HD section.