KNI®

Smile University

client:

DDB, Los Angeles

date:

Jan 2011

• 1
• 2
• 3
• 4
• 5
• 6
• 7

Branding Assignment from DDB, LA, for their client, Smile Brands, the client had tasked DDB to explore branding concepts for their "Smile University" property. Fun exploration of different collegiate vibes, badges, and other lockups, some of which needed to also explore a legacy-"tooth" icon the company had worked with for years.