Sprint Nascar
- client:
- Goodby, Silverstein & Partners
- date:
- July 2011
- live site
It may not be dethroning Hyundai in total project-duration, but, at 8 months and counting, this site, designed to promote Sprint's strong presence in the NASCAR marketplace, is definitely in Hyundai's rear-view mirror.
After Effects animations, two contest engines, including one that allows people to submit their nickname suggestions for Trevor Bayne via Twitter, mobile texting, and the site, a custom backend that takes the twitter handles, dumps them into a private group, then scrapes that group for driver names, Google News integration, 3rd party tweet integration, a custom back-end tool to manage the "incoming" tweets & news, custom audio clip widget players, social integration, the list goes on! It's like 10 micro-sites in one.
