Fintech upstarts, Icon, and NARPP, engaged KNI to brand their newly minted retirement platform. KNI did brand exploration, including headline and feature benefit writing, along with mood-boards for the brand experience. This branding work eventually lead to a complete digital experience that included signup flows, and a complete beta of the user on-boarding experience, leading to them landing Series A Funding and getting fully off the ground. We’re excited to see them spread their wings, and with approximately 70 to 100 million Americans in the market for a retirement platform, every year, seems like there’s nowhere to go but up for this disruptive fin-tech company looking to finally deliver a 21st century solution to a timelessly underserved retirement need.


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