N-Labs is kind of like a retirement industry super-group, comprised of policy maestros and retirement platform behavioral scientists that know how to move societal needles in the greater-savings direction. They implement work for Big Banks and other Big Banking industry stalwarts that increase user-adoption profoundly and, as such, they needed a website to help them showcase their rarified skillsets and really tell their story. In addition to working on their products like Icon, they hired KNI to help out with their corporate mothership, which was woefully limited in terms of how well it told their story. The result was a really interesting color and type experience and a lot of fun to work on. We’re excited to see what other disruptive things this group of high-level behavioral science nerds are going to bringing to the banking and retirement industry in the next 2-3 years.
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