KNI

BOS Invest

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  • BOS Invest

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  • February 2017

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San Francisco based wealth management firm, Bingham, Osborn & Scarborough retained KNI to do a full rebrand of their existing site. The project included intensive SEO repositioning, writing key headlines and new value propositions, as well content curation and an on-site photo shoot. After many in-person sessions, interviews, and a preliminary messaging exploration we arrived at "All Walks of Wealth," which better positioned the firm to appeal to millennials, Generation X, as well as Baby Boomers. The assignment also included redeveloping most of the existing print collateral as well as paid media collateral such as retargeting and display ad units.


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