We were hired to do quick site refresh for the darlings of the municipal transportation startup world, Moovit. The assignment was to take the brand legacy, which was ambling along in a sort of “cute, but not to be taken TOO seriously” state, and evolve that into a step-change iteration that was worthy of their user-adoption rates and customer acquisition rates. This complete overhaul gave Moovit a next stepping stone, one more representative of a company that’s in over 50 countries and has over 15 million users. Moovit, you’ve arrived.

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