I suppose that if we humans can so heartily embrace health tracking and health monitoring applications for ourselves, why not apply this same thinking to our furry friends? That was the exact question posed by Pet Industry startup, Poof, and exactly what they brought KNI in to help out with. What would this consumer journey look like, and what would that product positioning and messaging all look like? Voila! Meet Poof, one of the first generation of pet activity trackers on the Market.


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